Archive | July, 2011

Business Plans and Kitchens

11 Jul

Now that the joy of passing my exams has died down a little, I have been back to the nitty-gritty. The nitty-gritty, Mr. Cupcake loves, but which I hate.

Two words:

Business Plan.

Yuck. It feels like I am back at square zero with this business plan writing not going very well. And  no business plan = no business loan. And no business loan = no kitchen and no business. Ugh.

You see, I am more of organic growth kind of girl. Start small and grow gradually, but Mr. Cupcake is all about the viability of the business and the numbers and the future targets. So this is really hard for me.

Right now I am in the thick of things trying to answer two not so simple questions:

  • Why would someone want to buy cupcakes?
  • And why would they want to buy them from me (and not my competitors, for example)?

Both very fully loaded questions and are the ones that will convince the bank to give me a loan.

As I said, things are hard going and I have not only to answer those two questions but also to crystallize my business concept on paper so that I know what I am selling and how I am going to go about selling it.

Luckily I have Mr. Cupcake for the financial modeling part of the business plan because I am hopeless with Excel but he has a full-time job so unfortunately he doesn’t have a lot of spare time to dedicate to this at the moment.

While I chip away on my business plan which needs to be submitted sooner rather than later, we are also on the hunt for a kitchen space. We are calling people and contacting kitchens to see if they want to share their space for a small rental price. Hopefully someone will take Das Cupcake on and I can work in their kitchen baking my cupcakes. We are also investigating places in Frankfurt where we can set up a small kitchen location so please let me know if you know of any small shop spaces that we could transform into our kitchen so that I can bake some more of these!

Like with everything in life. This cupcake business has peaks and valleys and although I am struggling to re-focus my energy and give this business plan an ass kicking, I will get there. There are some positive and awesome things on the horizon, I am sure of it!

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